Senior UX Researcher
London, United Kingdom
Senior · Full time
Posted 2 years ago


The Product Madness mobile games studio based in LONDON (hugely successful mobile games such as Cashman, Heart of Vegas, Lightning Link…and games we can’t yet talk about!) is looking for a passionate and experienced Senior UX Researcher to own, drive and execute the user research roadmap.

Reporting into the Senior Director of Consumer Insights (based in the San Francisco area), this role will be based in London to directly support the Product Madness game studio. You’ll work with UX and UI Designers, Product Managers, Marketing & UA, as well as closely collaborating with the Consumer Insights team (which you’re part of!) based in the US.

The right person for this role will need to have a deep understanding of current, tried and true usability research methodologies, but also be open and willing to “experiment” with new approaches to understand users and areas for opportunity, uncover and synthesize insights, and build stories through the triangulation of different data sources. And you have to be passionate about mobile gaming!


  • Work closely with product, design, engineering teams (among others) to identify research topics and critical research questions, create detailed study plans and build a holistic research roadmap; communicate and refresh on a regular basis to ensure impact and relevancy
  • Employ the best research method(s) based on research questions, timeline, and resourcing
  • Ability to develop metrics that appropriately reflect the user experience quality of a feature, and/or entire product
  • Communicate insights, recommendations and next steps in clear, concise, and compelling ways to all levels of management
  • Drive impact, as measured by changes to the product design and development roadmap
  • Create a deep understanding and empathy for our current, lapsed and competitive gamers through primary field research and behavioral analysis
  • Work with and learn from other members of the larger Digital Insights org (the Consumer Insight team you’re part of, the Product Insights team and the Competitive Insights team)
  • Eagerness to continually learn, grow and improve the craft of UX research AND be open to running or at least assisting in “market research” studies to help your stakeholders


  • 8+ years in user experience research, design research, product research or equivalent
  • Influential UX research leader with experience managing multiple projects & the ability to look across studies to synthesize and point out common threads
  • A strong understanding of different qualitative & quantitative research methods including rapid iterative testing, 1:1 interviews, concept testing, diary studies, card sorting, workshops, remote studies, etc…and “market research/survey” work is a nice bonus!
  • End-to-end experience with all aspects of research (study design, recruiting, moderation, analysis, reporting)
  • Experience visualizing complex workflows and communicating those to other teams
  • Experience packaging insights into design tools and assets for the product managers and designers to use (e.g., personas, design principles, scenarios, frameworks)

About Big Fish

Celebrating 20 years delighting players worldwide, Big Fish Games is a mobile games category leader in Casual & Social Casino.

Big Fish operates an extensive portfolio of popular games across genres, including EverMerge, Cooking Craze, Gummy Drop, Big Fish Casino, Jackpot Magic Slots, and Fairway Solitaire. Our core values: All about the player, Talent Unleashed, Collective Brilliance and Good Business, Good Citizen.

Why Big Fish?

At Big Fish Games, we make the best games, the best possible way. We show up every day to enchant and delight our players and contribute to building a great company. We think big because that’s what our players demand.

Our Values

  • All about the Player
  • Talent Unleashed
  • Collective Brilliance
  • Good Business Good Citizen
Aristocrat Technologies
Aristocrat Technologies engages in the design, manufacture, and marketing of gaming machines, progressive systems, and casino.
Size:  1001-5000 employees
Funding Level:  Public
Year Founded:  1953
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